Travel Retail: get your brand off the ground
Get your brand take off the ground
Travel retail industry, currently, moves a market of more than 70 billion dollars. A market, without any doubt, no negligible for brands that are increasingly present in airport stores.
The tourism boom with low-cost airlines has led to a sevenfold increase in sales between 1985 and 2017. The trend is that in 2020 travel retail will reach 85 thousand dollars in sales.
Travel retail it is distributed in the following categories:
By regions, Asia and the Pacific concentrate the large duty free business followed at some distance by Europe.
To compete in this market it is essential to differentiate yourself from the competition. Stand out within the commercial space of the rest of the competition and offer the traveler a unique shopping experience.